The author researched many environmentally friendly methods employed today & broke down all the processes they go through. Comparing green with not green. He points out that green isn't as green as we are lead to believe. How there is a lot of "green washing" by companies promoting their products as environmentally friendly because of one good thing; highlighting that one good thing & taking the focus off of all the bad.
He doesn't make green products into these wonderful better choices, rather he explains the good and the bad in them. For example, the amount of work & environmental damage done by recycling glass. For us, we will continue to use glass, not plastic & recycle what we don't use.
He shows both sides of the coin & that is not too common. When we read our environmentally friendly books & other media, they only preach about all the good certain decisions make or how great a company is. Or on the other end, the non organic or non environmentally aware companies will promote how what they do is perfectly fine & us "hippies" are a bunch of nuts over exaggerating. Finally someone has come out with a book that is straight forward on these issues.
A lot of his book is about something called Good Guide. A awesome idea that we hope becomes very big! This allows consumers to scan the bar-code on items & Good Guide will break down the "green-ness" or not of the item. It is a little more involved than that, but that should give you the idea.
We absolutely feel that this is a great book to either listen to like we did or to read. It is full of useful information & enlightening!